Square "Anywhere" 5 P's Inherent Drama

5 P's : Product (Square), Place (anywhere), Price (free square), Promotion (2.75 per swipe or 275 a month), People (convenient)

So this commercial is for a product called square.  It's innovative technology allows people to take and use their credit cards on the go, like never before.  This commercial illustrates this inherent drama effectively by showing a personal trainer whose out in a community park, but yet able to take payments for his services.

This ad shows the 5 P's effectively.  Product is square, place is anywhere, price is free for the console, promotion is the option to chose how you pay for service, which is effective because the target audience for square users are typically entrepreneurs, who could benefit to multiple options of payment.  Lastly, and most importantly, people, this commercial shows how all people, business and consumer can benefit from this product.

Square "Anywhere" Commercial