Pistachio as a whole aren't a very sexy or easy product to sell. This is why advertising is imperative for them, similar to GoDaddy. Also similar to GoDaddy, simply just informing people of their product isn't enough. Just like GoDaddy, Pistachio must create fun and relatable ways for people to remember their product so whenever they do in fact need their product, they will remember the humor or interesting "image" that this advertisement created.
In this case, Pistachio used the world wide hit "Gangnam Style" by PSY. Using this artist and his catchy tune sends a hip, cool image that will effectively register with consumers. Well done sir!
Pistachio "PSY Gangnam Style" Commercial
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