Ad Council "Buzzed Driving Prevention"

For all my Ad files I've logged about so far, the general similarity that they all have, create awareness and raise sales for whoever made the ad.  For my last commercial I wanted to do one by the Ad Council because I simply love the idea that there is a company out there to better the advertising industry without personal greed as their agenda.  Even better, the Ad Council "pushes" out information which benefits all.

This specific Ad Council commercial is a public service announcement that to often is over looked by people.  This can be viewed as their unique selling proposition (USP) for this ad.

"Buzzed" driving can and will result in a DUI, which perfectly illustrates the financial repercussions.  I simply love this ad.

Ad Council "Buzzed Driving Prevention"

Bellator MMA App "4th Judge" IMC

I was desperately searching for a good example of IMC, and then this commercial appeared!  IMC is the integration of media communications.  Here its the process of combining a television commercial which is attempting to pull in MMA fans, to have them download the Bellator app, only offered through Apples app store.  The app itself as shown on the commercial, allows MMA fans to vote live durning fights and have their voices heard to become the fourth and final judge.  Never before to my knowledge has anyone ever integrated fans in a live sporting event to be the judge!

Also you'll detect a hint of synergy here as well.  Bellator the MMA tournament paired with Spike TV, two huge names for the MMA fan target audience.  Lets not forget the app is only offered through Apple's app store which will add to the synergy effect to create a even more unique emotion for the consumer which allows them to feel "special" because they are the only ones allowed to download the app.

Bellator MMA App " 4th Judge" Commercial

Apple Mac "Get a Mac"

This commercial is a little dated but serves the ad file well.  This ad campaign in a whole is a must see example of image.  Apple has done an excellent job on creating this "cool, hip" image to help them capture the illusive younger generation with the cool image.

These commercials establish that not only is Mac cool and hip, but PC's are out dated.  This allowed for Apple to take a commanding hold on the market share for computers.  With that said, Apple was able to intergrade this cool and hip image to their brand which allowed for them to take control of mp3's, tablets.  It is said, anything Apple or Steve Jobs touches turns to gold, this is only possible due to their excellent use of controlling their image through advertising.

Apple "Get a Mac" Commercial

Cars.com "Drama"

This ad originally aired during this past years super bowl.  Speaking from experience  purchasing a vehicle is extremely frustrating and the drama involved is often to over whelming that most people put off purchasing a new vehicle.  This is especially true when it comes to used cars.

However, this commercial displays an almost perfect example of inherent drama which seems to pushes cars.com's message of : use cars.com to eliminate the drama that comes with purchasing cars.  The use of a baby wolf and its mother to create the lack of drama portrays the message of the inherent drama solution.

Cars.com "Drama" commercial

Pistachio "PSY Gangnam Style" Image

Pistachio as a whole aren't a very sexy or easy product to sell.  This is why advertising is imperative for them, similar to GoDaddy.  Also similar to GoDaddy, simply just informing people of their product isn't enough.  Just like GoDaddy, Pistachio must create fun and relatable ways for people to remember their product so whenever they do in fact need their product, they will remember the humor or interesting "image" that this advertisement created.

In this case, Pistachio used the world wide hit "Gangnam Style" by PSY.  Using this artist and his catchy tune sends a hip, cool image that will effectively register with consumers.  Well done sir!

Pistachio "PSY Gangnam Style" Commercial

Square "Anywhere" 5 P's Inherent Drama

5 P's : Product (Square), Place (anywhere), Price (free square), Promotion (2.75 per swipe or 275 a month), People (convenient)

So this commercial is for a product called square.  It's innovative technology allows people to take and use their credit cards on the go, like never before.  This commercial illustrates this inherent drama effectively by showing a personal trainer whose out in a community park, but yet able to take payments for his services.

This ad shows the 5 P's effectively.  Product is square, place is anywhere, price is free for the console, promotion is the option to chose how you pay for service, which is effective because the target audience for square users are typically entrepreneurs, who could benefit to multiple options of payment.  Lastly, and most importantly, people, this commercial shows how all people, business and consumer can benefit from this product.

Square "Anywhere" Commercial

Sam Adams Boston Lager "Surprise" Inherent Drama

Sam Adams as we know is a pretty popular beer.  However, under classification, Sam Adams is a micro brewery, simply put, small brewery.  Even though Sam Adams itself is a nationally recognized beer, in the shadow of the "Big 3" (Bud, Miller and Coors) Sam Adams is a small brewery.

This is why I believe this commercial is a great example of inherent drama.  Sam Adams as a whole has a chip on their shoulder because they aren't considered a big brewery.  However, they use this "drama" to portray their image of better tasting beer which is brew with love vise mass production.  Even more so, they have over 20 different flavors of beer, Boston Lager being their most popular, this commercial shows the surprise consumers feel when they secretly taste this flavor and love.

Sam Adams Boston Lager "Surprise" Commercial

Audi + Ironman "Workday" Synergy Image

Ok so this commercial caught my interest immediate.  We should all be aware of the definition of "synergy".  If not, synergy is the interaction of two or more agents or forces so that their combined effect is greater than the sum of their individual effects.  In essence, 1 + 1 = 3.

In this commercial, Audi and the upcoming Ironman 3 movie paired to make an interesting ad.  Without a doubt Audi is one of elegance and wealth, where as Ironman 3 a blockbuster that target audience reaches many generations.  Together, they submit the image of sleek elegant anticipation.

Furthermore, Audi's typical slogan or tagline is "Be Brave".  I believe the super hero Ironman portrays this image, and Tony Stark who is Ironman, portrays the target audience of Audi.

Audi + Ironman 3 "Workday" Commercial

Google Chrome "Now Everywhere" Informative Push Position

This ad is inherently informative to tell the Google Chrome audience the simple message, download Chrome for your mobile phone and no matter what median you use to get on the internet, your tabs, passwords and favorites will follow you.

With the newest innovation of "Cloud", some of the biggest internet browser and other technical companies are fighting to control the Cloud market.  Apple arguably controlled the market, however with this new feature, Chrome is climbing rapidly.  This is why this ad would fall under the "push" category because Google wants to push this app on their audience to gain the "position" they want.

Lastly, the reason I picked this ad was because it simply worked.  I am an avid google fan and apart of their target audience.  However, I was using the Safari web browser that came with my iphone.  As soon as I saw how simple and easy I could transfer data from computer to phone, I downloaded the Chrome app immediately.

You can have the best ad in the world, however if it enables no action, its useless.  Here Google Chrome shows a great example of how a simple informative ad can get their target audience (me) to act.


Google Chrome "Now Everywhere" Commercial

Skechers "Man vs Cheetah"

This ad made me laugh right away upon seeing it.  Then I took a step back and realized that Skechers GOrun 2 must be aimed at the 18-35 audience.  Being apart of this target audience I can testify that laughter, especially with the "I Got You Bro" mentality is easily understood and connected.

Obviously, no one is to believe if you buy Skechers you'll be faster than a cheeta, but the image and position that Skechers wants to obtain.  The image and position that it is cool from laughter attempts to pull their target audience in.


Skechers "Man vs. Cheetah" commercial

Barbasol "Shave Like a Man" - Target Audience / Positioning

Coming from within Barbasol's target audience, I can assure you that Barbasol's prior target audience had failed them by growing old, and in turn brand equity had shrunk.  The solution was easy, lets re-position the Barasol brand into a new target audience.  This commercial shows their transition, with the grandpa WW-II solider, slugging it out in the trenches, telling his grandson (my generation) that we are wasting our freedom he's fighting for currently by using to much social media and not saving like a man with Barbasol.

The message is easy, your grandfather's old shaving cream is the man way to go, therefore my generation should use Barbasol to make grandpa happy and to be more manlier.

Barbasol "Shave Like a Man" Commercial link

Geico and Pillsbury Dough Boy - Brand Image / Synergy

Geico's advertising brand has created a legend with the Gecko as their mascot.  A very strong similarity shared with Pillsbury's Dough Boy.  The Pillsbury Dough boy is an advertising icon that has been with us for so many years.  Every audience is aware of Geico and Pillsbury, however together, these brands create synergy that is highly effective for both companies.
When I saw this commercial for the first time I began adding similarities between Geico and Pillsbury, and I came to the quick conclusion I approved and would therefore give these brands, brand loyalty.  This a perfect example of synergy and how powerful it can be if done well.

Geico's "Pillsbury Dough Boy" Commercial Link