This commercial is a little dated but serves the ad file well. This ad campaign in a whole is a must see example of image. Apple has done an excellent job on creating this "cool, hip" image to help them capture the illusive younger generation with the cool image.
These commercials establish that not only is Mac cool and hip, but PC's are out dated. This allowed for Apple to take a commanding hold on the market share for computers. With that said, Apple was able to intergrade this cool and hip image to their brand which allowed for them to take control of mp3's, tablets. It is said, anything Apple or Steve Jobs touches turns to gold, this is only possible due to their excellent use of controlling their image through advertising.
Apple "Get a Mac" Commercial
No comments:
Post a Comment