For all my Ad files I've logged about so far, the general similarity that they all have, create awareness and raise sales for whoever made the ad. For my last commercial I wanted to do one by the Ad Council because I simply love the idea that there is a company out there to better the advertising industry without personal greed as their agenda. Even better, the Ad Council "pushes" out information which benefits all.
This specific Ad Council commercial is a public service announcement that to often is over looked by people. This can be viewed as their unique selling proposition (USP) for this ad.
"Buzzed" driving can and will result in a DUI, which perfectly illustrates the financial repercussions. I simply love this ad.
Ad Council "Buzzed Driving Prevention"
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