Ok so this commercial caught my interest immediate. We should all be aware of the definition of "synergy". If not, synergy is the interaction of two or more agents or forces so that their combined effect is greater than the sum of their individual effects. In essence, 1 + 1 = 3.
In this commercial, Audi and the upcoming Ironman 3 movie paired to make an interesting ad. Without a doubt Audi is one of elegance and wealth, where as Ironman 3 a blockbuster that target audience reaches many generations. Together, they submit the image of sleek elegant anticipation.
Furthermore, Audi's typical slogan or tagline is "Be Brave". I believe the super hero Ironman portrays this image, and Tony Stark who is Ironman, portrays the target audience of Audi.
Audi + Ironman 3 "Workday" Commercial
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