So almost all of us should naturally associate Hooters with wings and uh "females". However, I do not believe that just attractive females and wings are the only inherent dramas for the Hooters franchise. Especially, in a capitalist economy, where new competition frequently emerges, you must constantly change your inherent drama to co-exist in a specific market.
In this AD by Hooters, you can easily see Hooter's new inherent drama. Their new found competition is none other than Buffalo Wild Wings. If you compare BWW's commercials, they attempt to say their establishments are the best place to watch sports, because they themselves are sport fans. Naturally, male sports fans are Hooters intended target audience. Therefore, I believe this new advertisement Hooters has put out is an attempt to shift their inherent drama toward being a establishment where males can come and enjoy beautiful women as servers, eat delicious wings and NOT be hassled by annoying sports fans, unlike their competitors.
Just a reminder what the definition of inherent drama is:
In order to properly position ones brand, you must find the Inherent Drama to communicate your message to the consumers.
Hooters Step Into Awesome Commercial
compared to
Buffalo Wild Wings commercial
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