As soon as I saw this ad by Dodge Dart, I immediately recognized it to be a superb example of USP (unique selling proposition). The commercial is titled "How to change buying cars forever" should provide some insight as to the unique selling proposition itself.
Clearly, the uniqueness about this ad, is unlike ever before, you can have people sponsor parts of a brand new Dodge Dart that you have personally built online. Which is exactly how they intend to sell more of these Dodge Darts especially because it is another great example of reaching out to their target audience, younger adults. The stigma that goes with being a young 18-24 year old kid is you dont have much money, therefore, by making a car that works just like a wedding registry, you can offer a unique selling proposition like never done before in an automobile industry that generally cost at least 16,000 dollars to purchase.
Dodge Dart Sponsor Car Commercial
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