Dominos' : Fresh vs. Frozen - USP

Domino's pizza continues to reign on top among fast food pizzerias.  One could contribute their success to the large media awareness of their brand/company; however, they didn't achieved that with just simply advertising.

Domino's has forever been a good example of USP, unique selling proposition, with their original slogan of "You get fresh, hot pizza delivered to your door in 30 minutes or les or its free".  To their newest ad "Oh yes we did".

Fresh vs Frozen:  This commercial shows uniqueness to Domino's pizza because they claim to be one of the only fast food delivery service that decides to not "cut corners" and go with fresh ingredients vice he typical frozen.  As we all already know who Dominos are already, they are selling the fresh ingredients in an attempt to bring in new customers who might have grown old to their fast food delivery service of choice, for lack of freshness.  Buy Domino's and you'll get fast, fresh food, unlike the rest!

If the message doesn't come across as clear or plain as intended, their newest slogan of "Oh yes we did" is an unique attempt to reassure to the audience that yes, were giving up one of the industries darkest kept secrets to prove our worth to our customers.

Domino's Fresh vs. Frozen Commercial