One can immediately feel the
hard sell brought fourth from this 5 Hour Energy drink commercial. Hard sell is advertising style that attempts a logical sale proposition which can aslo be described as
push advertising, push emphasizes the
reason why. Reason why is exactly what jumps out in this advertisement. When the "future" version of the guy on the couch explains if you drink this energy shot, you wont be tired anymore, the couch guy is still undeterred by the notion. Then the "future" girlfriend comes and the couch version snaps to.
Hard sell, push advertising and reason why should now become clear as day. Most consumers who watch advertising as undeterred by the message being sent. However, the likely target audience for 5 Hour Energy is the younger generation, and as we know, most people ages 16-26 main concern is finding someone of the opposite sex.
If you drink 5 Hour Energy drink, the reason why you dont have a girlfriend/boyfriend (lack of energy) will be no more!
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